Social Media Edited version

Course Fundamentals
16 Topics
About Digital Mavericks
Meet the team
How to get in touch
Guest Experts
Course access dates
Course Syllabus
Activities and Challenges
How to join our Live Lessons delivered via webinar
Live Lesson recordings
Editable templates & Trello boards
Guide to Google Suite
How to use Learndash
Your student community
Facebook Community
Feedback
Frequently Asked Questions
Week 1 | An Introduction to Social Media
8 Topics | 2 Quizzes
Welcome to Week 1
Dive into the world of social media platforms
A Glossary of all the useful tools out there (and Trello board)
Social Media Etiquette
A guide to the hashtag
What is an algorithm
Social media sizing guide
Social platform demographics
Intro to SM Activity
Intro to SM Weekly Challenge
Week 2 | Getting started with YouTube
11 Topics | 2 Quizzes
Welcome to week 2
An Introduction to YouTube
Who Uses YouTube and Why
Why Prioritise YouTube for Your Business
Understanding the YouTube Algorithm
YouTube Strategy #1 | Quality content
YouTube Strategy #2 | Stories
YouTube Strategy #3 | Comments
YouTube Strategy #4 | Consistent Content
What does good look like on YouTube?
The Future of YouTube
Intro to SM Activity
Intro to SM Weekly Challenge
Week 3 | Getting Started on Pinterest
12 Topics | 2 Quizzes
Welcome to Week 3
An Introduction to Pinterest
Understanding the Pinterest Algorithm
Who uses Pinterest and Why?
Why Prioritise Pinterest for your Business
Pinterest Strategy #1 | Video Pins
Pinterest Strategy #2 | Pinterest Visual Search
Pinterest Strategy #3 | Use Hashtags On Pinterest
Pinterest Strategy #4 | Use Keywords Correctly
Pinterest Strategy #5 | Create Fresh Pins Often
What does good look like on Pinterest?
The Future of Pinterest
Pinterest Weekly Activity
Pinterest Weekly Challenge
Week 4 | Getting started on TikTok
12 Topics | 2 Quizzes
Welcome to Week 4
Introduction to TikTok
Understanding the TikTok Algorithm
Who uses TikTok and Why?
Why Prioritise TikTok for your Business
TikTok Strategy #1 | Video Challenges
TikTok Strategy #2 | Comments
TikTok Strategy #3 | Trending Sounds
TikTok Strategy #4 | Duets
TikTok Strategy #5 | Hashtags
What does good look like on TikTok?
Future of TikTok
TikTok Activity
TikTok Challenge
Week 5 | Getting it right on LinkedIn
11 Topics | 2 Quizzes
Welcome to Week 5
Introduction to LinkedIn
Understanding the LinkedIn Algorithm
Who uses LinkedIn and Why?
Why prioritise LinkedIn for your business?
LinkedIn Strategy #1 | Quality content (articles)
LinkedIn Strategy #2 | Listen as well as talk
LinkedIn Strategy #3 | Employee advocacy
LinkedIn Strategy #4 | Social Sales
What does good look like on LinkedIn?
The Future of LinkedIn
LinkedIn Activity
LinkedIn Challenge
Week 6 | Getting it right on Twitter
10 Topics | 2 Quizzes
Welcome to Week 6
An Introduction to Twitter
Understanding the Twitter Algorithm
Who uses Twitter and why?
Why prioritise Twitter for your business?
Twitter Strategy #1 | Have conversations
Twitter Strategy #2 | Share great content
Twitter Strategy #3 | Listen as well as talk
What does good look like on Twitter
The Future of Twitter
Twitter Activity
Twitter Challenge
Week 7 | Getting it right on IG
13 Topics
Welcome to Week 7
An Introduction to IG
Who uses Instagram and Why?
Understanding the Instagram Algorithm
Why Prioritise Instagram for Your Business?
Instagram Strategy #1 | Quality Visual Content
Instagram Strategy #2 | Use Stories
Instagram Strategy #3 | Optimise Your Posts
Instagram Strategy #4 | Linktree vs Linkin bio
Instagram Strategy #5 | Shopping on Instagram
Instagram Strategy #6 | An Introduction to Instagram Reels
What does good look like on Instagram?
The Future of Instagram
Week 8 | Getting it right on Facebook
11 Topics | 2 Quizzes
Welcome to Week 7
An introduction to Facebook
Who uses Facebook and Why?
Understanding the Facebook Algorithm
Why prioritise Facebook for Your Business?
Facebook Strategy #1 | Pay to play
Facebook Strategy #2 | Maximise engagement
Facebook Strategy #3 | Use groups
Facebook Strategy #4 | Shop
What Looks Good on Facebook?
The Future of Facebook
Facebook Activity
Facebook Challenge
Week 9 | Crafting a Content, Curation and Planning
8 Topics | 2 Quizzes
Welcome to Week 8
Why is Content so Important on Social Media?
What is Content on Social Media?
User Generated Content and the Benefits
Content Creation vs Content Curation
Crafting a Content Strategy
A guide to Millanote
Editorial Content Template
Content Activity
Content Challenge
Week 10 | Insights, Analytics and Reporting Data
7 Topics | 2 Quizzes
Welcome to Week 10
Introduction to Measurable Metrics and Insights
The importance of Data-Driven Decision Making in Social Media
Overview to the Platform Analytics
Understanding Metrics and KPIs
How to collect Your Data
Editorial Metrics Template
Data Activity
Data Challenge
Week 11 | Social Media Strategy
10 Topics | 2 Quizzes
Welcome to Week 11
Why You Need a Strategy on Social
Step 1: Defining who you are
Step 2: The Right Tone of Voice
Step 3: Defining your audience
Step 4: Develop your brand pie chart
Social Media Strategy Template
Example strategy document
Blank Persona Template
Examples of Sociable Brands Best Practice
Strategy Activity
Strategy Challenge
Week 12 | Digital Badges and Next Steps
6 Topics
Welcome to Week 12
Download our badge here
Course description for your CV or LinkedIn profile
How to upload your badge to your LinkedIn profile
Continue to Upskill
Take advantage of Maverick Members
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Dive into the world of social media platforms

Social Media Edited version Week 1 | An Introduction to Social Media Dive into the world of social media platforms
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